WHO ARE WE? ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural
IntroductionMarketing challenge: How can SHIMANO Benelux generate more brand value from its existing partnership portfolio? The Challenge Marketing challenge: How can SHIMANO Benelux generate more brand value from its existing partnership portfolio? Central question: Which activation